Radcliffe Electrical was a strong, well established brand in the South Island and we continue to trade using the Radcliffe Electrical brand in the South Island.
In 2014, we acquired the 13 branch network of Stewarts Electrical supplies, extending our branch coverage to include the Lower North Island.
In April 2017, we took over the lease of the General Cable facility in Mt Wellington Highway, Auckland and procured four cable rolling machines allowing us to offer this service to our customer base and branch network.
In June 2017, the business acquired Swanson Electrical in Gisborne. This acquisition resulted in the addition of two more branches to the J. A. Russell Ltd network. The branches operate under the J. A. Russell Ltd brand.
Today we have 73 branches across the country and operate under 2 brands: J. A. Russell Ltd and Radcliffe Electrical. We have been in business for over 65 years and are the largest New Zealand owned, electrical wholesaler in the country. We employ over 700 staff, including over 100 sales reps on the road. We are passionate about the electrical industry and sincerely value our relationships with both our customers and suppliers..